Strong Minds.
Stronger Athletes.
Thriving Kids.

Coming Fall 2021…

“If kids come out of the 1616 program believing that they can embrace and overcome adversity, and have an understanding that the challenges they encounter can have a positive effect on them, for us, that would be success. I want to help create an environment that gives youth the tools to tackle what’s in front of them with enthusiasm.”

– Andrew Ladd, Co-Founder & 2 time Stanley Cup Champion

What is.

Sixteen

Sixteen.

?

1616 is a 16-week mental, physical and social wellbeing experience for youth hockey teams that blends real-life stories and on-ice drills from NHL players with proven research-based curriculum and tools. The program is designed by a team of experts to help youth hockey players, along with parents and coaches, create enriched environments that promote healthy development.

Ladd Foundation (founded by 2-time Stanley Cup Champion, Andrew Ladd and his wife, Brandy) created 1616 to make mental fitness & wellbeing a more significant focus of youth hockey and to shift minor hockey culture to emphasize hockey performance as well as the development of connections, confidence and character.

With your help, this program will empower thousands of youth hockey players, parents and coaches to develop healthier, more resilient athletes, equipped with the tools they need to thrive in sport and in life.

Why 1616?

We believe that youth health and wellbeing is an urgent concern for our society. We’re on a mission to equip kids with the tools they need to discover, establish, and maintain competence, confidence, connection and character as a way of life. We want to provide them with a foundation that will enable healthy growth and development despite potential challenges they may encounter during adolescence.

The rapid acceleration in the rates of youth suffering with anxiety, depression, self-harm, substance abuse, eating disorders, and suicide demands urgent action. The number of youth battling mental health issues in North America is staggering.

  • Competence
  • Confidence
  • Connection
  • Character
  • Thriving

What does

Sixteen

Sixteen.

Mean?

The name has several meanings:

What does.

Sixteen

Sixteen.

Mean?

The name has several meanings:

01

Andrew Ladd, Co-founder of Ladd Foundation and visionary behind 1616, is a 2-time Stanley Cup Champion and former NHL captain with more than 950 NHL career games under his belt. He’s always worn #16.

02

The program is 16-weeks long and each week tackles different elements of competence, confidence, character and connection.

03

It’s about the buffalo…

In our hunt for a name for this program we discovered something unique about buffalo that perfectly captures the essence of what we hope this program will teach kids.

When a storm hits, every animal turns and runs away to escape the storm…every animal except the buffalo. While other animals scatter chaotically trying to escape, the buffalo calmly band together and head directly into the storm.

The buffalo know that by staying calm, gathering together and facing the storm head-on, they will pass through it quickly and lessen their exposure.

This observation was made by one of the first French explorers to Canada who is credited as being the first to change the name of the North American Bison to Buffalo in 1616.

Our deepest desire is that through this program, kids will take on the attitude and mindset of the buffalo and learn to face life’s inevitable storms together, with courage and resilience.

How does the program work?

It’s more than a program or curriculum. It’s a multi-dimensional experience that engages many aspects of a young hockey player’s life, both at home and at the rink. 1616 weaves together a wide range of elements to create the most engaging and impactful experience possible, specifically tailored to 10-year-olds at their developmental stage. We’re designing the program to engage all learning styles in diverse environments that cement learning and make it stick for every participant.

With specific content and materials for players, parents, and coaches, each week follows a similar format, creating familiarity and consistency while keeping each week fresh and full of surprises.

1616 is delivered weekly through a blend of:

01

Quality video content featuring “lived experience” stories from NHL players that illustrate the 1616 principle of the week.

02

Guided in-person discussion prompts for coaches and parents.

03

On-ice drills created specifically to enhance the skills and physical performance of athletes while reinforcing the 1616 principle of the week.

04

Team and individual challenges to help participants apply and live out each 1616 principle including reflection questions.

05

Rewards and incentives to keep participants motivated and committed.

Our goal is to build powerful young athletes from the inside, out.

We are currently raising funds and connecting with supporters for the development of our pilot. Please consider joining us in this game-changing program that will have an impact for generations to come.

Contact us

Set up a conversation with someone from our team.

Case for support

Download our case for support and learn how you can get involved to help us bring this project to life.

Sixteen

Sixteen.